Expert support to fundraise the right way

A training program & community to help:

Construct a narrative that excites VCs

Launch a fundraise that closes quickly

Make connections that enhance your network

Improve fundraising conversions

A better approach to fundraising

2 months into my work on fundraising education, it clicked for me.

Instead of learning what set of slides, what presentation techniques, or what cold outreach tactics would help you chase down investors like common sales targets ...it was about flipping that around.

I believe fundraising is all about demonstrating you're a great bet, and then executing a process with effective preparation and impactful communication to help investors discover that.

It's about learning the simple things that YOU can do to help get out of your own way.

Let's prepare to fundraise the right way, together.

- Jason, Founder and Instructor

Do I really think I can make you better at fundraising?

Honestly? Yes I do.

I've dedicated a lot to be great at this. Here's the story.

Right before my last startup sold, my co-founder Tim and I were talking about what was next. I honestly had no idea. After 5 grueling years running 2 venture-backed startups with multiple pivots, I was unsure of myself.

Having been a founder, I didn't know how I could work at a company again but lacked confidence that I had any expertise to build another business.

Tim asked, “What about fundraising? You’re great at that.”

While I knew the game from my days as a VC and had successfully closed millions from top tier investors, my immediate reaction was “Yeah maybe…but no one needs that help. Also, a lot of people know how to do it already.”

Tim’s response?

“No way, dude. Tons of people need this help and it’s impossible for most people.”

Even with Tim's vote of confidence. I didn't think there was enough to make it a business.

So, I put the fundraising idea aside and instead I started building a small software product...

But on the side...

With some throwaway time, I did decide to spend time refining my own approach to fundraising. I thought deeply about why my approach had worked and brainstormed ways to teach others.

But it wasn't a business. It was more of a hobby. Something to build back my confidence working on something I knew I was good at and a way to help people on the side.

Documenting the process

The first thing I did was put my thoughts down on paper. I mapped out all the moving parts of a fundraise.

It was a time consuming process and the video to the left was only one of the sessions!

You'll notice my use of notecards...an effective tool I recommend even in my course (you'll hear more about that later).

The GRIND  (creating, iterating, refining)

After building  momentum, I wanted to start helping founders and get feedback on what could be improved. That meant producing free products that would help founders stay organized and embrace important concepts. I learned SO much from this...

Finally... MY PROGRAM.

After releasing multiple free tools, launching a newsletter (Fundraising Fieldnotes), and publishing dozens of frameworks, I partnered with Silicon Valley Bank to design a fundraising program based on my philosophies initially called Fundraise with Confidence (FWC).  

After 10 cohorts of the live-only FWC program and 100s of millions raised, we saw an opportunity to meet more founders where they were with the perfect mix of live and self-guided support.

Fundraising was born an all-in-one tommunity to support the next generation of venture-backed founders.‍

What to expect

FIRST, LEARN & LEARN FAST:
Run through 5 modules to advance your grasp of what elite fundraising is...

We follow a 5 module course and incorporate exercises / homework so that you learn and PRODUCE.

MODULE 1

First Principles & Foundation Building

To start your preparation, you need to prepare a strong base. That means adjusting how you think about yourself, your business, and your fundraise.

The base also includes work like awareness and list building that greases the wheels for your work in future modules.

MODULE 2

Investor Psychology & Communications

To be a great salesperson, you have to understand the mind of the buyer. In fundraising, it's the mind of the investor.

Here you focus on what makes investors tick so that you can start crafting effective communications that influence.

MODULE 3

Targeting Investors with Tools & Technology

You've heard about investor lists. But how do you actually make them. And once you get a list, how do you use them?

In this module, you'll find out ways to use technology and process to your advantage to build a list that you can leverage for a strong fundraise.

MODULE 4

Narrative, Deck & Pitch

For most founders, the deck is all they know about fundraising.

You on the other hand will have a full module of work to leverage in building a killer narrative, deck & pitch - one that influences investors and causes them to LEAN IN.

You also will have an opportunity to practice this new pitch or get feedback on your deck during our monthly pitch practice and deck teardown events.

MODULE 5

Launching & Closing

With the majority of your prep behind you, now is the time to organize the launch of a process.

You'll learn about effective pitching and those of you in our live cohort will get chances to practice.

You'll also dive into what it takes to close a process post launch.

THEN, JOIN A TEAM:
As they say, it takes a village. Luckily, we've recruited one for you

We've collected an amazing set of founders, mentors and trained team members to make this the best community for anyone building and thinking about raising capital.

From deck feedback, to pitch practice, to expert advice, and just plain emotional support, the Adamant Founder community is the X-factor in making sure you have what it takes to execute a best-in-class fundraise.

It takes a village!

[show a grid of 4 images with subtitles. Legal Office hours with Michael Gorback, Ice Breaker/team builder screenshot, Group photo from Dawn Patrol, Screenshot from Community Deck review]

Legal Office Hours
Team Building
Pitch Practice
In-Person Events

Who is this for?

This may sound like you:

"I'm not sure how to connect with the right investors."

Everyone says I need to build a list of investors. But who...and how?

"I raised money but it was painful. There has to be a better way next time..."

I barely got my last raise done. I wasted so much time and felt uncertain the whole time. I want to do it better and with  supportive people around me.

"I don't know why my pitch isn't landing with investors."

There's a big opportunity here - I know it! But my deck isn't leading to many meetings and the response to my pitch isn't very positive.

"I want to do the best that I can with this fundraise!"

I know what I know and I know what I don't know. I want someone I trust to show me the way.

Who is it NOT for?

Do not join if you are:

A SHORTCUT SEEKER:

Fundraising is hard work. Adamant Fundraising doesn’t remove work. It makes things more effective and efficient. We help you do the RIGHT work.

TRYING TO BUY INTROS:

You are not buying intros by joining Adamant Fundraising. You will learn the best processes for  accessing high quality intros AND joining a fantastic community. But no intros are guaranteed.

IN NEED OF A QUICK FIX:

If you’re in the middle of a fundraise that is not going well, Adamant Fundraising is not your band-aid. It is designed to prepare founders for a great future fundraise.

TESTIMONIALS

After 10 live cohorts and dozens of advisory roles, I'm proud to say I've worked with founders who have gone on to do amazing things. $311MM raised from as small as $50k from angels to $50MM+ from large VCs🙏

"I don't think anyone else tries to teach what Jason does."

Zohaib Ali

Founder, Dastygr

Company HQ: Pakistan

Round Raised after FWC: Series A

Amount Raised: $41M

"[Before FWC] I was confident in my story but not in my process."

Tiffany Kelly

Founder, Curastory

Company HQ: NYC

Round Raised after FWC: Pre-Seed

Amount Raised: $2.3M

"I studied psychology but never knew how to apply it to this [until FWC]."

Hayk Hakobyan

Founder, Bizbaz

Company HQ: Singapore

Round Raised after FWC: Seed

Amount Raised: $4.3M

Why is Adamant Fundraising so effective?

I focus on what you can control. 
Here's why it works...

Different founders will come to the program with different. I promise progress and results.

My methods

This isn't just about pulling out what I know and putting it on paper. It's been a process to find out what are the hardest

Active Learning & Tangible Outcomes

Active participation is essential to acquire a handle on fundraising. Video lectures will provide the foundation to leverage office hours, and for the live cohort -> small group practice sessions, live discussions, pitch practice, and deliverable-based homework. In addition, I won't just be speaking at you. I will engage with the class, explain the most pressing and tricky questions, and stimulate the cohort to advance together.

Winning as a team

Joining a community of founders who are in the same battle will be priceless. All FWC members o expand your network and get valuable feedback on the content you produce. The most successful entrepreneurs turn fundraising into a team-based sport, and FWC aims to help you establish your first teammates.

Accountability and Feedback

Even if you know how to fundraise, finding the time to do the necessary work while running your company can be near impossible. FWC adds structure and community to drive accountability to this work-intensive process. If that’s not enough, one of our most popular elements is study hall sessions to get the work done together.

Tactics, Templates, Tools

Don't expect just theory and principles. Step-by-step processes, email templates, CRM system guides, and data scraping systems are just a few of the superchargers FWC delivers to its students.

Start working towards your best fundraise TODAY

Adamant Fundraising
Program
$160/month annual
$120/month bi-annual
Includes:
Adamant Fundraising Course - Your comprehensive guide to essential
fundraising knowledge and skills. Flex is self-guided with a live kick-off meeting and fits any schedule.
Guides - 75+ videos across 5 modules
walking you through the soup to nuts of elite fundraising
Templates / Tools - Email templates, Investor Databases, CRM templates, and more
Adamant Community & Events - Monthly pitch practice, deck teardowns, office hours, community forums and more
Get started
CLASS SAMPLE

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1. Building a Foundation for Fundraising

To start your preparation, you need to prepare a strong base. That means adjusting how you think about yourself, your business, and your fundraise.

The base also includes work like awareness and list building that greases the wheels for your work in future modules.

2. Understanding Investors

To be a great salesperson, you have to understand the mind of the buyer. In fundraising, it's the mind of the investor.

Here you focus on what makes investors tick so that you can start crafting effective communications that influence.

3. Preparation & Building Heat

You've heard about investor lists. But how do you actually make them. And once you get a list, how do you use them?

In this module, you'll find out ways to use technology and process to your advantage to build a list that you can leverage for a strong fundraise.

4. Narrative, Deck & Pitch

For most founders, the deck is all they know about fundraising.

You on the other hand will have a full module of work to leverage in building a killer narrative, deck & pitch - one that influences investors and causes them to LEAN IN.

You also will have an opportunity to practice this new pitch or get feedback on your deck during our monthly pitch practice and deck teardown events.

5. Communicating With Investors

You can have the best deck or pitch in the world. But none of that will matter if you can't land a meeting.

In this module, you will learn all about email communication with investors and prepare the emails you need to run a smooth process before and after investor meetings.

6. Preparing for the Process

At this point in the course, you'll start being pushed to put the final touches on your process.

In this module you'll learn the keys to calendar density, setting up intros, preparing your data room and more.

7. Closing Your Process

With the majority of your prep behind you, now is the time to organize the launch of a process.

In this module you'll learn how to drive your fundraise to a close while also overviewing SAFEs and valuations, and what to do post term-sheet.

FWC, Cohort 10 begins...

April 15th, 2024

Applications for FWC9 have closed. If you're interested, please join the waitlist for FWC10. For other questions or concerns, you can email us - hi@fundraisewithconfidence.com

FLEX
Self-Guided
$1249
Your comprehensive guide to essential fundraising knowledge and skills. Flex is self-guided with a live kick-off meeting and fits any schedule.
Guides - 75+ videos across 5 modules walking you through the soup to nuts of elite fundraising
Templates / Tools - Email templates, Investor Databases, CRM templates, and more
Adamant Community & Events - 6 month subscription
PREMIUM
Live time with Jason
$4900
75+ Video Lectures, Exercises, and Templates/Tools PLUS...
Live Class - 5 weeks of live classes along a cohort of peers with Jason teaching the concepts and running exercises to drive results
Deck Feedback - Submit your deck for written notes and feedback
Organized Networking - Structured connections with founders in your cohort to expand your network
Pitch Practice - Group sessions organized for pitch practice and team feedback
Adamant Community & Events - 12 month subscription
*Completion Bonus - Complete a 5 task challenge to receive $500 back at the end of the course
UNICORN
Live time with Jason
$13.7k
Everything in Premium plus...
Unicorn Time - Add on small group time at the end of every live session JUST for unicorns
1:1 Coaching Call - An hour long call with Jason (Strategy + Pitch Coaching)
Investor Matching - Our  team will run the time-intensive investor research process to add at least 100 investors to your target list, identify connections from your network to those investors, and give you a customized system for intro requests
2 Film Reviews- Coaching call where Jason reviews recorded investor calls
Post-Program Mastermind - Strategy + Accountability Mastermind with Jason + Unicorn founders for additional 4 weeks
Data Room Prep - Personalized feedback and guidance
Adamant Community & Events - Lifetime subscription 🦸
Dinner with Jason - Hosted in LA / SF / Austin / Miami/ Seattle / NYC / São Paulo / CDMX
($500 voucher to travel to LA)
🚨 Limited to 4 founders

*Completion bonus is awarded if the founder submits the deliverables outlined at the start of the course. Historically about 50% of students receive completion bonuses.

My word to you...

100% 30-Day
Money Back Guarantee

If you go through the program thoughtfully…if you actually watch the lectures, go to study hall, do the exercises, follow the guidance, and you still are not 100% satisfied... I will refund your money.  

You just have to send me an email, show me you did the work, and tell me what happened. To clarify, this is not a guarantee that you will raise money (see FAQs).

Why the guarantee?

Three main things

First - I believe in the program. I don't think you'll like it, I think you'll love it.  I'm happy to add this guarantee to help founders make a good decision.

Second - the quality of the community is so important. If anyone does not do the work and isn't committed to being a positive member of the community, I want to give them their money back.

Third - You’ll grow tremendously whether or not you raise. I love pushing people to fully engage in fundraise prep because I know the effort is not throwaway work regardless of outcome. You are prepping yourself and your company to be better for investors but the improvement goes beyond just fundraising.

You have 30 days from payment to request a refund (net of costs).

How does it feel to be an Adamant Founder?

We take special care to curate the community and experience within Adamant Fundraising. It's something we're very proud of. A few words on how it feels to be a part of AF...

FAQs

Is there any live instruction? I respond really well to live coaching.

It's unclear when the next FWC cohort will be.

Unfortunately, planning based on another cohort is not a good idea. If you think you will fundraise in the future, doing your preparations sooner will never be wasted time. Your future self will thank you for joining.

Can I include a co-founder? I need to discuss with them.

Co-founders can be included in the same membership on a case-by-case basis.

Short note: technical co-founders tend to discount the effort that goes into fundraising. They don't understand how lonely, how taxing it is, and how much focus it requires.

Do you have discounts?

The short answer is no.

If you need 25% off to be able to squeeze this into your budget, then you truly can't afford it and I don't want you stretching yourself to join.

All other situations would not be fair to the others.

The money you spend will save you time at the very least and put you on a better trajectory to raise money. Make sure you do the math behind that.

Do you guarantee we'll raise money?

I don’t guarantee people will raise. No one can do that and if anyone does, run.

My responsibility is to give the right information in ways that promote high-end execution

Your responsibility is to take what I teach, respond positively to exercises, and execute to the best of your abilities.

If we both live up to those responsibilities, good things will happen.

Will we get intros from you?

This program is not a pay for intros outfit. In fact, through our program you'll realize why those intros would be terrible anyway.

You will likely get intros from the network you build through FWC but they are never guaranteed.

Is there really a dinner with Jason in the Unicorn tier?

Yup! I spend time in LA, SF, Seattle, Austin, Miami, NYC, and São Paulo. If you're a Unicorn level founder and can make it to those cities, we will coordinate a dinner to meet me and other interesting people in the city to talk about fundraising, startups, or just life in general. If you would rather come to LA, I will provide a travel voucher of $500 to make that happen...

And of course, I pick up the tab!

NEW: A virtual wine tasting option is now available

Hi. I'm your instructor, Jason Yeh.

Fundraising truly sucks. Making it suck less for founders through FWC is so rewarding because I know the struggle well.

As a formal and informal advisor to startups, I've helped companies raise over $250MM in capital. While I was an investor at Greycroft Partners, I evaluated over 1000 pitches and was a part of 50+ investments. Afterwards, I became a founder myself and led fundraises twice. The last was for my company Tape which sold to Hustle in 2020.

Combining those experiences with my love of teaching to help founders has been one of the best experiences of my life. I hope to help you in some small way soon!

All while...

Building your network

Improving your storytelling skills

Fixing your pitch deck