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7 Key Advantages of Choosing a SAFE for Startup Founders

Jonathan Lee
October 13, 2023

SAFE for Startup Founders

To provide valuable insights on choosing a SAFE over traditional equity rounds or other funding options, we asked startup founders and co-founders to share their experiences and advice. From weighing the benefits vs. the dilution impact of SAFE to embracing its uncertainties, here are the top seven insights these entrepreneurs shared on the advantages and challenges of using SAFE in their fundraising journey.

  • Weigh the Benefits vs. the Dilution Impact
  • Always Track Your SAFE Investments
  • SAFE Notes are Non-Debt and Simple
  • Attract Diverse Investors With SAFE
  • Delayed Valuation and Flexible Terms
  • Be Clear With Investors About Why Your Using SAFE
  • Embrace the Benefits and Uncertainties

Weigh the Benefits vs. Dilution Impact

Josh Amishav, Founder and CEO, Breachsense

Choosing a Simple Agreement for Future Equity (SAFE) offers simplicity, speed, and flexibility compared with traditional equity rounds. SAFEs allow for quicker fundraising without the need to determine an immediate valuation. 

They involve less paperwork and legal complexity, making the fundraising process more efficient, especially in the early stages. The flexibility of terms in SAFEs benefits both founders and investors. However, an unexpected lesson from choosing a SAFE is the potential dilution impact on future equity rounds. 

While founder-friendly, the conversion of SAFEs into equity during subsequent funding can lead to dilution. It's crucial for founders to fully understand the future consequences of the SAFE to make informed funding decisions.

Always Track Your SAFE Investments

Samantha Hawrylack, CEO, SJ Digital Solutions 

Any early-stage company looking to raise capital in a quick, flexible, and appealing manner for investors without having to complete a formal company valuation should give fundraising with SAFEs some thought. It can be a great alternative to traditional debt financing or the uncertainty of an early equity round that is improperly priced.

One of the most common mistakes many early-stage founders make, which I also almost committed, is neglecting to properly record their outstanding SAFEs. I've learned that depending on the valuation cap and conversion discount for each SAFE you issue, you risk diluting your ownership more than you intended to if you don't keep track of these details. Fortunately, I was able to find a tool that made it not too difficult for me to keep track of all of my SAFE assets.

Attract Diverse Investors With SAFE

Roy Lau, Co-founder, 28 Mortgage

Choosing a Simple Agreement for Future Equity (SAFE) can be a good option for startups that are looking to raise funds from investors who are not traditional venture capitalists. By using a SAFE, founders can offer investors a simple and standardized investment instrument that is easy to understand and negotiate. 

This can help them attract a broader range of investors and build a more diversified investor base, which can be beneficial in the long run. Some unexpected lessons from choosing a SAFE include a lack of investor education about the instrument, as well as potential pressure to set a valuation at a later date. 

First-time fundraisers should deliberate the terms of the SAFE and ensure they align with the startup's long-term goals. SAFEs can be best suited for pre-revenue or pre-product startups, as well as those looking to raise smaller amounts of funding or seeking more flexibility in terms of valuation and dilution.

Delayed Valuation and Flexible Terms

Steve Dinelli, Founder,

Founders choose SAFEs for simplicity, delayed valuation, and flexible terms. SAFEs impact investor relations by setting transparent expectations and aligning interests. Pressures may arise from conversion triggers and investor expectations. 

Unexpected lessons include fundraising dynamics and valuable investor feedback. Advice: seek legal counsel, understand investor objectives, and build relationships. 

SAFEs suit early-stage startups, uncertain valuations, and speedy fundraising needs. Consider specific circumstances, long-term goals, and legal advice when choosing funding options.

Be Clear With Investors About Why You're Using a SAFE

Irina Poddubnaia, CEO, Founder, TrackMage

I chose a SAFE (Simple Agreement for Future Equity) over traditional equity rounds for its simplicity and efficiency. It's a quicker and less expensive process, great for startups where time and money are always at a premium.

Sure, some investors were unfamiliar with SAFEs and needed a bit more explanation, but overall, it didn't affect our relationships negatively. We were open about our decision and why it made sense for us.

One surprising lesson was how it fostered a sense of trust and partnership with our investors, given its founder-friendly nature.

For first-timers, my advice is to always be clear with your investors about why you're using a SAFE. Honesty goes a long way.

Finally, remember, SAFEs are best suited for early-stage startups where valuation is hard to determine. It's not a one-size-fits-all solution, but it worked well for us!

Embrace the Benefits and Uncertainties

Tobias Liebsch, Co-founder,

SAFEs offer startups simplicity and speed in raising early-stage capital. It's a flexible instrument that doesn't immediately dilute ownership, ideal for startups in their early stages. It can reduce negotiation complexities compared to traditional equity rounds, focusing primarily on investment amount and valuation cap. 

Its non-debt nature also ensures no obligatory repayments or accrued interest. However, founders should understand their cap table dynamics to avoid surprises in future equity dilutions. While SAFE eases investor relations, founders might face pressure during conversion events. Therefore, first-time fundraisers should be comfortable with the potential uncertainties.

SAFE Notes are Non-Debt and Simple

Max Schwartzapfel, CMO, Schwartzapfel Lawyers

A SAFE note's biggest advantage over any other funding option is the fact it is not a debt instrument. By definition, a SAFE note is not a debt, so it does not carry interest. 

The timeline is another major advantage, in that a SAFE note can always be held onto until the next upcoming round of funding. Overall, they are easier to understand in legal terms.

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