Less Stress.
More Confidence.
Better Fundraising.

A program offering guidance + support for founders raising pre-seed / seed rounds thru:

Guidance to make better fundraising decisions  

Live coaching & feedback on real situations  

A community of peers learning & fundraising together

Apply to Join
Membership is application-based. Community quality comes first.
“I think anybody that wants to fundraise should be scrambling to get into this program.”

Luke O’Brien

Founder & CEO of Journey

Learn More

You don't need more fundraising advice.

Information isn't the problem.
It's the lack of context and real support.

Why we built Adamant Fundraising: To pair experienced coaching with a community of peers, so you don't have to navigate fundraising alone.

Apply to Join

Who AF is for
(and who it isn't)

This is for you if you:

Are actively prepping to a pre-seed or seed round
Want context and judgment, not just advice
You're willing to do the work and get honest feedback
You value learning alongside other serious founders
You want guidance, not someone to do it for you
Truly understand fundraising can't be outsourced

This is not a fit if you:

Are still deciding if you want to be a founder
Want hacks or guarantees
Are looking for a done-for-you fundraising service
Don't receive feedback or coaching well
Are raising a growth round (let me know)
Only want narrative/deck help (try this instead)

Not sure? Attend a live workshop to get a feel.

Why Founders Join Adamant

Because fundraising is easier with consistent guidance from experts and support from peers.
Founders use Adamant alongside their fundraising process to:

Pressure-test their narrative before sending decks or starting conversations

Get clear, actionable feedback on materials and strategy

Refine how they communicate with investors in different situations

Learn from other founders' questions and experiences (not just their own)

Feel less alone during a process that's often stressful and isolating

Build the confidence that they're fundraising the right way  

In our founders' words

💬

"I can't tell you how much mental health support it was to [learn] what I need to do, trust the process, and go get it."
Edu Ortiz
Founder of Koltin
"Just thought I'd share that I closed a $3M seed round. Process was critical...principles learned from you"
Viren Tellis
Founder of Ulthana
"Your process just put me in touch with [my dream investor]. Never would have met him otherwise so thank you!"
Daniel Hatkoff
Founder Rainy Day
"Hey Jason, super pumped to share that we’ve signed a term sheet with a lead fund we’re really excited about for our Series A! Couldn’t have done it without your tips and advice."
Mikhil Raja
Founder of SonicJobs
"Just wanted to give you the update that everything on our end closed. All of the education, confidence, adamant webinars and tactical work we did together all played a part here."
Niko Cunningham
Founder of Sequels.ai

Apply to Adamant Fundraising

Get ongoing expert feedback and connect with serious founders working through pre-seed and seed rounds.

Show your work and ask for feedback regularly

Pressure-test decisions before they become expensive mistakes

Learn and grow alongside other serious founders

Commit time each week to improving how you fundraise

Take a thoughtful, process-driven approach to raising capital

Apply Now
“It would take, what we covered in five weeks, I'd say a year, 18 months. And a lot of that would have to come through trial and error and reflection. The density of time and knowledge is definitely worth it for sure.”

Rafael Balbi

Founder & CEO of Underwriter

“To put oneself through a structured course that kind of forces you to go through those learnings  and get the work done sounded like a really effective and efficient way to commit to that learning and commit to learning a better process.”

Perry Griffith

Founder & CEO of Cortado

“Jason, thank you so much for, for everything, the entire course. I could see how much doing this means to you, and I think it's really nice to actually receive help from you . . . you also have a skill of being able to switch between [being] incredibly sincere to being incredibly clinical. This has been great.”

Rish Singh

Founder & CEO of Gradly

"Fundraising to me always felt so out of control. Now I know this is actually how you run it [to] get calendar density and how you should time things. I think having that from somebody that is an operator as a guidepost is just really, really helpful.”

Larissa Licha

Founder & CEO of Joyn

“It provided me with much better structure, much more concise, succinct, different ways of looking into the process. And I think I grew tremendously out of it.”

Nicolas Peluffo

Founder & CEO of TRVLR

“Now I feel like when I'm talking to a VC or an investor, I have a much better sense of what their job is, how my raise or my company can be better matched with what they're looking for on behalf of their fund.”

Shannon Davenport

Founder & CEO of Esker Beauty

5.0
“Before the program, I didn't know the other side, right? I didn't know how they think, how they evaluate opportunities and all that. So we saw that in detail during the program. I saw how they need us as much as we need them! Their business depends on founders and on opportunities. And that was really, really eye opening. I'm a hundred percent different and a lot more confident for sure.”
Demian Borba
Founder & CEO of Pactto
Testimonial Avatar Logo
JOINED 3 MONTHS Ago
5.0
This platform has transformed my learning experience. The interactive lessons and real-time feedback made tough subjects easy to understand. I went from struggling to excelling in my exams! Highly recommend it!
Christian B.
3D & Animator

"I don't think anyone else tries to teach what Jason does."

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‍
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Zohaib Ali
Founder, Dastygr
Irannis Mejias, Product Manager at Wall Street English, smiling outdoors near the ocean while sharing her testimonial about working with Noel.

Who is it for?

01

"I'm not sure how to connect with the right investors."

Everyone says I need to build a list of investors. But who... and how?

02

"I raised money but it was painful. There has to be a better way next time..."

I barely got my last raise done. I wasted so much time and felt uncertain the whole time. I want to do it better and with supportive people around me.

03

"I don't know why my pitch isn't landing with investors."

There's a big opportunity here – I know it! But my deck isn't leading to many meetings and the response to my pitch isn't very positive.

04

"I want to do the best that I can with this fundraise!"

I know what I know and I know what I don't know. I want someone I trust to show me the way.

Testimonials

After 10 live cohorts and dozens of advisory roles, I'm proud to say I've worked with founders who have gone on to do amazing things. $311MM raised from as small as $50k from angels to $50MM+ from large VCs🙏

Join Us
"I don't think anyone else tries to teach what Jason does."

Zohaib Ali

Founder, Dastygr

Company HQ: Pakistan

Round Raised after AF: Series A

Amount Raised: $41M

Read full testimonial
"[Before AF] I was confident in my story but not in my process."

Tiffany Kelly

Founder, Curastory

Company HQ: NYC

Round Raised after AF: Pre-Seed

Amount Raised: $2.3M

Read full testimonial
"I studied psychology but never knew how to apply it to this [until FWC]."

Hayk Hakobyan

Founder, Bizbaz

Company HQ: Singapore

Round Raised after FWC: Seed

Amount Raised: $4.3M

Read full testimonial

Why is Adamant Fundraising so effective?

I focus on what you can control. 
Here's why it works...

Different founders will come to the program with different areas of focus. I promise progress and results for everyone.

My methods

This isn't just about pulling out what I know and putting it on paper. It's been a process to find out what are the hardest parts of fundraising for founders, and creating exercises, tools and content that address those pain points head-on.

Active Learning & Tangible Outcomes

Active participation is essential to acquire a handle on fundraising. Video lectures will provide the foundation to leverage office hours, pitch practice, deck review, and other live events that allow you to put your learnings to the test and practice. And for our live cohorts -> small group practice sessions, live discussions, pitch practice, and deliverable-based homework. In addition, I won't just be speaking at you. I will engage with the class, explain the most pressing and tricky questions, and stimulate the cohort to advance together.

Winning as a team

Joining a community of founders who are in the same battle is priceless. As an Adamant Fundraising community member, you get to expand your network and receive valuable feedback on the content you produce. The most successful entrepreneurs turn fundraising into a team-based sport, and the Adamant Community aims to help you establish your first teammates.

Accountability and Feedback

Even if you know how to fundraise, finding the time to do the necessary work while running your company can be near impossible. This program adds structure and community to drive accountability to this work-intensive process. If that’s not enough, you and the rest of the community get to join office hours with me, answering any questions you have about the materials or your process every month.

Tactics, Templates, Tools

Don't expect just theory and principles. Step-by-step processes, email templates, CRM system guides, and data scraping systems are just a few of the superchargers the Adamant Fundraising Program delivers to its students.

"The things that Jason discusses here [in the course], are things that people don't talk about on the internet."

Irina Constantin

Founder & CEO of Vaunt

"Getting into his course and doing all of the work, and really just going all in. It has given me so much more confidence, not only in my cold outreach, running a tight process, and, even my narrative, even how I talk about Balance, how I position Balance, and how I position myself with investors. All of that has completely changed for the better since taking his course. And I don't think I could have come this far without taking that course."

Bree Thomas

Founder & CEO of Balance

"I feel less anxious because now I know there's... a method to this. And I mapped out a rough timeline. So I don't feel like, oh gosh, I'm just gonna run out of money and then never finish fundraising. But now the mentality is more like, okay, I know the milestones I need to hit. I know how many people I need to reach out to. So I'm doing all these things."

Chloe Zhu

Founder & CEO of Gestalt

"What you are creating Jason + team will be as important (or even bigger 1 day!) as the likes of Y-combinator for the startup ecosystem and innovation and a win-win for everyone. Thank you for what you all have created and do."

Sakiko Reuterskiöld

Founder & CEO of Nomosu

"I came in  looking to gain some time efficiency like email templates, investor lists and quick answers. There's a lot more, I appreciate the thoughtful program, soft skills (aka mindset stuff) and group interactions. Exceeding expectations."

Sam Vasisht

Founder & CEO of ShopMD

"If fundraising is something on the horizon for you as a founder, I couldn't recommend joining FWC [Adamant Fundraising] enough."

Luke O'Brien

Founder & CEO of Journey

Jason, thank you so much for, for everything, the entire course.

I could see how much doing this means to you, and I think it's really nice to actually receive help from you . . . you also have a skill of being able to switch between [being] incredibly sincere to being incredibly clinical. This has been great.

Rish Singh

Founder & CEO of Gradly

I feel less anxious because now I know there's... a method to this.

And I mapped out a rough timeline. So I don't feel like, oh gosh, I'm just gonna run out of money and then never finish fundraising. But now the mentality is more like, okay, I know the milestones I need to hit. I know how many people I need to reach out to. So I'm doing all these things.

Chloe Zhu

Founder & CEO of Gestalt

Getting into his course and doing all of the work, and really just going all in.

It has given me so much more confidence, not only in my cold outreach, running a tight process, and, even my narrative, even how I talk about Balance, how I position Balance, and how I position myself with investors. All of that has completely changed for the better since taking his course. And I don't think I could have come this far without taking that course.

Bree Thomas

Founder & CEO of Balance

Fundraising to me always felt so out of control.

Now I know this is actually how you run it [to] get calendar density and how you should time things. I think having that from somebody that is an operator as a guidepost is just really, really helpful.”

Larissa Licha

Founder & CEO of Joyn

Hi. I'm your instructor, Jason Yeh.

Fundraising truly sucks. Making it suck less for founders through Adamant Fundraising is so rewarding because I know the struggle well.

As a formal and informal advisor to startups, I've helped companies raise over $457MM in capital. While I was an investor at Greycroft Partners, I evaluated over 1000 pitches and was a part of 50+ investments. Afterwards, I became a founder myself and led fundraises twice. The last was for my company Tape which sold to Hustle in 2020.

Combining those experiences with my love of teaching to help founders has been one of the best experiences of my life. I hope to help you in some small way soon!

Apply to Join

How does it feel to be in AF?

A short reflection from a founder on what support inside Adamant actually felt like.

Frequently Asked Questions

Is there any live instruction? I respond really well to live coaching.

The training in Adamant Fundraising is centered around self-guided instructional modules that start with recorded videos and incorporate homework and exercises. On top of that, founders receive live coaching and feedback during our live experiences including onboarding, weekly office hours, feedback sessions, and expert mentor roundtables.

Do you guarantee we'll raise money?

I don’t guarantee people will raise. No one can do that and if anyone does, run. My responsibility is to deliver the right information in ways that promote high-end execution. Your responsibility is to accept guidance, respond positively to feedback, and execute to the best of your abilities. If we both live up to those responsibilities, good things will happen.

Will we get intros from you?

This program is not a pay for intros outfit. In fact, through AF you'll realize why those intros would be terrible anyway. You will likely get intros from the network you build through relationships you build with other Adamant Founders but they are never guaranteed.

How much does Adamant Fundraising cost?

Adamant Fundraising is a paid program with pricing that reflects the level of hands-on support and community access involved.
‍
We know it can be frustrating not to see pricing upfront. To be clear, pricing is not negotiated or adjusted per person. We share final pricing details after reviewing applications to confirm there’s a strong mutual fit and set expectations clearly on both sides.

Frequently Asked Questions

Is there any live instruction? I respond really well to live coaching.

The training in Adamant Fundraising is centered around self-guided instructional modules that start with recorded videos and incorporate homework and exercises. On top of that, founders receive live coaching and feedback during our live experiences including onboarding, weekly office hours, feedback sessions, and expert mentor roundtables.

Do you guarantee we'll raise money?

I don’t guarantee people will raise. No one can do that and if anyone does, run. My responsibility is to deliver the right information in ways that promote high-end execution. Your responsibility is to accept guidance, respond positively to feedback, and execute to the best of your abilities. If we both live up to those responsibilities, good things will happen.

Will we get intros from you?

This program is not a pay for intros outfit. In fact, through AF you'll realize why those intros would be terrible anyway. You will likely get intros from the network you build through relationships you build with other Adamant Founders but they are never guaranteed.

How much does Adamant Fundraising cost?

Adamant Fundraising is a paid program with pricing that reflects the level of hands-on support and community access involved.

‍We know it can be frustrating not to see pricing upfront. To be clear, pricing is not negotiated or adjusted per person. We share final pricing details after reviewing applications to confirm there’s a strong mutual fit and set expectations clearly on both sides.