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Alex Salazar on Taking Arcade from Zero to a $12M Round (Alex Salazar / Arcade - Ep 56)

Alex Salazar didn’t need to prove he could build a company. He’d already done that and sold it, then spent time as a VC, and had the kind of background that usually makes raising money the easy part. But when he started Arcade, he decided to do things differently. In this episode, we talk about what it means to go back to zero even when you don’t have to. Alex shares why he and his co-founder stayed in stealth, how they tested product ideas without writing a single line of code, and what it took to get real traction in a category moving as fast as AI. We get into opportunity selection, investor conviction, and what it actually looks like when someone gets preempted before they’re even out fundraising. Arcade eventually closed a $12M round... but the process behind that raise had very little to do with pattern-matching or momentum. It was all about building something that hit a nerve.

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TBC: How to Grow Your Network FAST

In this episode of The Back Channel, we've got a cool fundraising hack for you. Ever thought about hosting networking dinners to amp up your investor connections? Sure you won't become best friends overnight, but these connections create a sense of mutual support for one another. Plus, it might surprise you how similar the process of setting up a networking dinner is to setting up a fundraise. If you're tired of feeling like you have no way of growing your network - this episode is for you.

TBC: Importance of CRM Systems When Fundraising

One of the hard truths of fundraising is that most founders don't have nearly enough investors added to their target lists. Some stop at 20, others even less. In all reality, you should AT LEAST be targeting 100. And if you're going to be targeting that many, one of the things you are going to need is a CRM system. Having a database for tracking your communications is one of the best ways to run a tight process and stay organized when meeting with investors. In this episode, Jason dives into the details of using CRM systems when going out to fundraise. Give it a listen & look out for weekly insights around fundraising, brought to you by The Back Channel.

TBC: Pre-seed vs. Seed - What's the difference?

Pre-seed vs. seed. It seems there are more and more terms coming out, but no one fully knows what they mean. My guess is even most investors don't actually know the difference. Nevertheless, it's good to get an overall understanding of what the world of venture capital means by these two closely associated terms. In this episode, Jason outlines the key differences between seed and pre-seed while also explaining how to answer this seemingly hard question from investors: "Are you raising seed or pre-seed?". Give it a listen & look out for weekly insights around fundraising, brought to you by The Back Channel.

TBC: How to Handle Investor Rejection

Rejection. It's a fundamental part of the game, even for the biggest success stories like Airbnb. Rejection is tough, but it's also a chance to learn. Don't let it drag you down; build a packed calendar for pitches, boost your confidence, and remember that every "no" is a step closer to a "yes." Rejection is your path to funding success. Believe it!

TBC: Preparing to Fundraise in a Down Market

We are in new times. Raising money has become harder than it used to be. Impressing VCs has started to feel like it's impossible. Because I work with founders on a daily basis, I know the struggle. So, I made this episode where I'll be going over the top things to be prepared for before going out to raise. Founders, it's time to take notes!

TBC: Build Your Reputation First

A few months ago I had a fireside chat with a successful venture backed founder and friend of mine, Daniel Hatkoff.I wanted to bring him on is because like myself, he has also gotten to wear both hats as a VC and founder, so he's got a ton of valuable information around raising venture capital.During our chat there was this reoccurring theme of reputation, and how building his ultimately led to a successful $30M round for his company Pitzi.In this episode, I go over the key takeaways from our conversation around building a great company and reputation. Tune in 

Down by 20? Down But Not Out... (Curastory)

Let me get something straight: fundraising is tough. You will be challenged. You will be knocked down. But if you have true grit and passion for your company, not even the hardest of blows can keep you down. For Tiffany Kelly, CEO and founder of Curastory - she knows all too well what it's like to take a hit. And less than two months ago, she experienced what I call a founder's worst nightmare. In today's episode, you get to hear an unfiltered version of what it's like being a founder raising multiple rounds of capital in a difficult market. Huge shoutout to Tiffany for keeping the conversation so real and authentic. This is why I love these conversations. I love creating opportunities for founders to see all that went into those million dollar round you see on social media. Granted not all are as difficult as Tiffany's was, but they're definitely no walk in the park either. Give this episode a listen to see how one tiny move by a VC firm almost destroyed Curastory.

TBC: Insights From My Trip to Brazil

Depending on how long you've followed me or stayed in touch with what I'm up to, some of you might not know that I fly down to Brazil at least a few times a year. One reason being I have a good friend who runs a company down there called Colbi. I had no idea that he would connect with me the founder of an organization that I still partner with till this day called Latitud. If I had to sum up what Latitud is, I'd say it's now the YC of LATAM. Since then, I've fallen in love with the startup ecosystem in Brazil that only seems to be speeding up. In this episode, I talk about the different things I noticed around the startup/vc space during my last trip back in July. If you're from LATAM or curious about the opportunity growing there, this episodes for you!

TBC: Work / Life Balance

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