Alex Salazar on Taking Arcade from Zero to a $12M Round (Alex Salazar / Arcade - Ep 56)
Alex Salazar didn’t need to prove he could build a company. He’d already done that and sold it, then spent time as a VC, and had the kind of background that usually makes raising money the easy part. But when he started Arcade, he decided to do things differently. In this episode, we talk about what it means to go back to zero even when you don’t have to. Alex shares why he and his co-founder stayed in stealth, how they tested product ideas without writing a single line of code, and what it took to get real traction in a category moving as fast as AI. We get into opportunity selection, investor conviction, and what it actually looks like when someone gets preempted before they’re even out fundraising. Arcade eventually closed a $12M round... but the process behind that raise had very little to do with pattern-matching or momentum. It was all about building something that hit a nerve.
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A Wyoming Success Story (Heather Shoemaker - Language I/O)
2023 was a tough year to fundraise. Almost all venture-backed founders felt the toll of being in a down market this past year. But when you're a female engineer, on top of that a female founder of a tech company - it almost always feels like a tough year to fundraise. For Heather Shoemaker, Founder and CEO of Language I/O, she never expected to fundraise. She ran a profitable company and was growing steadily each year from her headquarters in Cheyenne, Wyoming! But as we know - things change. Competitors come, and there's things you have to do in order to keep moving forward. In Heather's case that meant going out to raise her first venture round. It took awhile, and she met some very interesting VCs along the way, but eventually she ran into the right people and closed her seed round. In this episode, we get to dive into Heather's fundraising journey and how that ultimately led her to raise Language I/O's $8M Series A in July of 2023. Stick around towards the end and you'll also get to hear from some of Heather's investors from Wyoming VC!
TBC: Should Founders Try Again With Investors Who've Passed?
In this episode, we explore the wisdom behind reconnecting with investors who previously passed on your pitch. Remember, investor passes aren't personal; they often stem from timing or fit issues. Before reconnecting, update your narrative with progress highlights. When reaching out, exude confidence without begging. Showcase your growth, increasing investor interest, and upcoming fundraising round. These reconnections aren't just about securing funding; they're opportunities to refine your pitch and bolster credibility. Ready to reconnect and ace that pitch? Go ahead and give this episode a listen!
TBC: Don't Fall Into The Builder's Trap
In this Backchannel episode, Jason tackles a familiar trap for founders: productive procrastination! From fixing pages to creating automations, it's easy to get caught up in tasks that feel productive but aren't top priorities for fundraising. I get it, working on things you enjoy is crucial, but as a founder, your plate's overflowing. Listen to this episode to hear Jason's insights on how to distinguish between enjoyable distractions and high-leverage tasks that drive real progress. Prioritize your focus and avoid falling into the "builder's trap"! Keep building, but build smart!
Fundraising EQUALS Hard Work (Equals)
Not every entrepreneur starts off knowing what business they want to create. For Bobby Pinero, Co-founder and CEO of Equals, it took him 8 years of building Intercoms Finance Organization to the success it is today until he found the product he wanted to create. Best part? He is building the product he always wished he had while working there. In today's episode we dive into Bobby's background, how he decided on Equals, and ultimately the trials and tribulations that went along with raising a $16M Series A from one of the top VC firms out there - Andreessen Horowitz.
TBC: The Similarities Between Real Estate and Fundraising
Have you ever compared fundraising with real estate?Once you do, you'll be shocked by their similarities.In today's episode, Jason gives a real life example of how he discovered just how similar they are.While having to find a new renter for his home, he realized how he still needed to build momentum, keep options open, and communicate the value of the property in a way that grasped others attention.He even learned the lesson of not getting too ahead of yourself, and to keep running a process until the papers are signed.Listen to the full episode to learn more about the similarities between fundraising and real estate and how you can use this analogy yo help your fundraise.See you next week on The Backchannel!
TBC: The Need For Support in Fundraising
For a topic that seems to be "cliche", it sure is important. What if we were to tell you that getting support around your fundraise is one of the best ways to guarantee success? As founders, you are automatically biased toward your own product. That means you are also biased toward your pitch, deck, and any other materials you might share with an investor. In this episode, Jason dives into 3 areas of fundraising you should be getting support around, and why it's so important. See you guys next week on The Backchannel!
TBC: CEOs Should Always Be the Ones to Pitch
Who should be the one to pitch - the CEO or the outgoing salesman? In today's episode of The Backchannel, Jason explains why he believes the CEO should always be the one pitching to investors. Although there might be a few exceptions, investors are looking to get to know the person who is running the ship and making the big decisions. A salesman sells the vision, the CEO is the one who executes on it. Remember: investors bet on the jockey, not just the horse. See you next week!
TBC: Explaining "The Money Round"
In this Back Channel episode, we're diving into the elusive "money round" investors adore. So what is it? To sum it up, the "money round" is the round before a valuation spike. Investors are searching for crystal-clear milestones and confident execution that screams, "Next round, here we come!" How do you do that? Make sure to watch the full episode where Jason dives into the details. See you next week!
TBC: Preparing For a Pitch Competition
Working with founders it's safe to say Jason has seen a lot of pitches, good and bad. Not to mention he himself has pitched quite a bit in his past as a VC-backed founder. In that time, he's learned what to do and not to do. In this episode, Jason gives some practical tips around how to make the most of your pitch for a pitch competition. Enjoy the episode!
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