
TBC: The Right Type of Investor
Not all investors are created equal. In this episode of The Back Channel, Jason Yeh explains why some businesses struggle to raise capital—not because they're bad, but because they're pitching to the wrong type of investor. Learn how to identify the asset class your startup fits into, and how to align with the investors who actually “get it.”
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TBC: You should share your wins
With all the social media platforms at our fingertips, everyone can stay updated about any and everything.
People consume content on social media on a daily basis - and as we know, individuals nowadays are heavily influenced by what they see online.
And as founders/fundraisers, you should definitely take advantage of this.
In this episode, Jason talks about why you should post and share your wins on social media, how it benefits you, and how even small actions can create a huge impact in your fundraising journey.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: FOMO - a helluva drug
Ever heard of a good drug?
And no, what I’m talking about is probably not what you’re thinking… it’s the fear of missing out.
In the eyes of founders and fundraisers, FOMO is a feeling you want potential investors to sense deeply.
Curious? Tune in to this episode and hear more about the benefits of using FOMO as a strategy in getting them on board with your company.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: The mistake of over-targeting investors
No matter how much you prepare for something, there always comes a time when you stumble and fall.
Truly, mistakes are inevitable in any circumstance in our lives, but that doesn't mean we can avoid some of them through learning from other people’s experiences, right?
In this episode, Jason goes into detail about one of the biggest mistakes that founders make in the process of searching for investors, and how you can avoid them.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: Red Flag - solution looking for problems
Red flags are warnings that there’s possible danger ahead - so when you see one, it’s best to turn around and change your direction.
In fundraising, there are many red flags that investors look out for. We’ve already mentioned one of them in our past episodes: a company that is a solution looking for a problem.
In this episode, Jason elaborates on a specific red flag he commonly sees in startups, and how you can avoid falling into that trap.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: Warm up meetings with investors
When should you start taking meetings with investors?
If you think you should wait until you’ve already started raising money to reach out, then you’ve got it quite wrong.
Ever heard of warm-up meetings? If not, then you’re in for a treat!
In this episode, Jason talks about the importance of getting introduced and talking to investors way before the start of your fundraising journey - and how your approach should look like.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: The different roles at a VC
Adjusting to whichever investor you’re talking to is necessary to get the most out of any conversation. Understanding where they are coming from will help you know exactly what approach to use.
In the fundraising world, we all know that every single person is unique - people all have different mindsets, motivations, and end goals, all of which affect their decision-making process.
In this episode, Jason expands on the connection between selling and fundraising. Knowing what type of investor you’re talking to—and tailoring your approach accordingly—can help you succeed in your fundraising journey.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: Fundraising like a salesperson
Selling. Fundraising. Selling. Fundraising.
Are they related? What’s the connection? Is the knowledge of one a requirement for the other?
In today’s episode, Jason expounds on these two concepts, and how their dynamics work together in the world of fundraising. Look out for some helpful tips that you can apply to your own fundraising process.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: The benefits of intense fundraise prep
Have you ever wondered how essential it is to put in a lot of energy and effort into a process?
We sometimes focus so much on our end goal that we tend to forget that the preparation required is equally as important, and sometimes even the highlight of the entire ride.
In this episode, let’s take a quick look at how important it is to focus on the entire process itself of fundraising, which, when done well, can be transformational for you as an entrepreneur.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter

TBC: Should I stage my VC convos in tiers?
When you’re at the point of scheduling meetings with investors, that’s when you’re most likely to feel overwhelmed.
Should you categorize your investors? Who should you talk to first? What if you mess up? How do you know you are doing the right thing?
All these questions swamp your mind and all of a sudden, you now have tons of meetings to prepare for.
But worry not! In this episode, Jason lays out a critical tip that every fundraiser should know by heart, especially new ones, when it comes to investor meetings.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter
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