TBC: The Right Type of Investor
Not all investors are created equal. In this episode of The Back Channel, Jason Yeh explains why some businesses struggle to raise capital—not because they're bad, but because they're pitching to the wrong type of investor. Learn how to identify the asset class your startup fits into, and how to align with the investors who actually “get it.”
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TBC: Who should set valuation?
There’s always a gray area when it comes to setting the valuation for a business during the fundraising process.
The big question is always… WHO?
Is it the fundraiser, the investor, or is it agreed between the two? What’s the basis? How is it determined?
In this episode, Jason shares his take on who should set the valuations and explains why he thinks that way.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter
TBC: Why you should learn investor language
Mastering language has got to be one of the most important psychological tools anyone can utilize and benefit from - including and especially for fundraisers.
Speaking and understanding the same language of people you work with can work wonders when it comes to making connections and raising funds.
In this episode, Jason talks about the critical importance of learning your investors’ language and how vital it is for your process, especially if you want to win at the game of fundraising.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter
TBC: A thought on decks and appendices
One of the most vital processes before facing investors is building the perfect pitch deck.
There is a tough balance to find with decks. You don’t want to be too short and lack the information an investor needs to get excited. You also don’t want to be too long and overwhelm the reader with data.
In this episode, Jason talks about pitch decks - particularly, his favorite part of it, appendices - and why it’s an important part of your pitch deck.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter
TBC: Don't Be A Science Project
Are you a problem looking for a solution, or a solution looking for a problem?
Pondering this is vital for entrepreneurs, especially for first timers who are just establishing the core of their business. While it’s easy to get lost in the world of entrepreneurship, it’s also worth it to spend time thinking about the real “why” of whatever you’re working on.
In this episode, Jason talks about the difference between these two - a science project and a business.
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If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter
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